{"id":3142,"date":"2024-01-13T20:41:16","date_gmt":"2024-01-13T20:41:16","guid":{"rendered":"http:\/\/devenrobinson.com\/destinationnewark2\/?p=3142"},"modified":"2024-01-16T03:47:06","modified_gmt":"2024-01-16T03:47:06","slug":"27-year-old-phenom-draws-big-bucks-and-celebs-to-halsey-street","status":"publish","type":"post","link":"http:\/\/devenrobinson.com\/destinationnewark2\/business\/27-year-old-phenom-draws-big-bucks-and-celebs-to-halsey-street\/","title":{"rendered":"27-Year-Old Phenom Draws Big Bucks and Celebs to Halsey Street"},"content":{"rendered":"\n

Since BrownMill started in 2009, the partners have grown revenues to more than $300,000. In 2021, they transitioned from an e-commerce website and pop-up shops to a storefront on Halsey Street in downtown Newark that\u2019s now attracting corporate partnerships and celebrity athletes.<\/p>\n\n\n\n

BrownMill provides motivating fashion for men and women. The brand is merging street fashion with a preppy aesthetic. Although prominent messages such as \u201cThink Bigger\u201d can be found on t-shirts, the \u00adcompany is proving it\u2019s more than just a catchy phrase.<\/p>\n\n\n\n

\u201cWith the image we are portraying\u2014positive, uplifting, and astute\u2014we are actively changing the narrative of Newark,\u201d said co-founder and creative director Justis Pitt-Goodson, age 27. \u201cIt\u2019s our positive energy that helps change the experience around retail in the area.\u201d<\/p>\n\n\n\n

The business has partnered with Audible to host the Newark Holiday Market to encourage support of other local businesses and artists. In addition, the BrownMill anniversary weekend has turned into an annual Block Party and Halsey Fest sponsored by the Newark Alliance, a collaborative of the top 20 anchor institutions in Newark.<\/p>\n\n\n\n

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Destination Newark recently sat down with \u00adJustis Pitt-Goodson to \u00addiscuss BrownMill\u2019s growth and roots in Newark.<\/strong><\/h4>\n\n\n\n

Here\u2019s what he had to say:<\/p>\n\n\n\n

Why Newark? What\u2019s so special about Newark?<\/strong><\/p>\n\n\n\n

The company is named after my grandparents. My grandfather\u2019s middle name is Brown and my grandmother\u2019s name is \u00adMildred\u2013that\u2019s how we got Brown Mill. When my grandfather came from the South during the Great Migration, he came to \u00adNewark\u00ad\u2014Garden Spires to be exact. He worked really hard to provide for my family. He bootstrapped and worked two full-time jobs\u00ad\u2014it\u2019s an American story. Our essence is in Newark. There\u2019s a lot of potential for the future and things happening now. I\u2019m happy to be a part of it. Newark is part of my family\u2019s \u00adheritage and story.<\/p>\n\n\n\n

\u2014 Justis Pitt-Goodson<\/em><\/strong><\/p>\n\n\n\n

What steps did you take so that you were ready to open a storefront?<\/strong><\/p>\n\n\n\n

In 2018, we got really serious about our business. We did a crowdfunding campaign with family and friends to support the growth of BrownMill. We are doing pretty well in business. We knew we could get an office space or a storefront. After going to college in Newark \u00ad(Rutgers-Newark), I always wanted a store here. We opened during COVID-19. Landlords were looking. It was a risk but it was a good thing for us. Our biggest startup cost was $7000 for rent. But before  that we were saving because we were doing well online.<\/p>\n\n\n\n

\u2014 Justis Pitt-Goodson<\/em><\/strong><\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Why do you call yourself and your partners the \u2018three-headed sword?\u201d<\/strong><\/p>\n\n\n\n

\u00a0We are all sharp in different ways. As we\u2019ve grown in this business, we\u2019ve been smart and made the brand better. It\u2019s great to have people challenge you. A business is not about you, but about how you win. I don\u2019t always have the answer but others might. So we really aren\u2019t a \u201cthree-headed sword\u201d it\u2019s more like a \u201cfive or six-headed sword\u201d because of the other people that work with us, too. <\/p>\n\n\n\n

\u2014 Justis Pitt-Goodson<\/em><\/strong><\/p>\n\n\n\n

Pitt-Goodson started the business when he was in middle school by designing bow ties that were sold to friends and family. By high school, Pitt-Goodson teamed up with his friends, Taha Shimou, and Kwaku Agyemang, to expand the business from bow ties to a lifestyle brand. Known as the \u201cthree-headed sword\u201d Shimou, is serving as designer, and Agyemang overseeing sales to further develop the idea of Brown Mill.<\/em><\/p>\n\n\n\n

How did BrownMill begin gaining popularity with celebrities?<\/strong><\/p>\n\n\n\n

This is a prime example of \u201cif you\u2019re ready you don\u2019t have to get ready.\u201d It happened organically. We were doing our thing as a business\u2014day in and day out. We were building. One day I looked at Instagram and Dwayne Wade was wearing our stuff. The stylist came in and bought some stuff. Carmelo\u2019s stylist reached out as well and we sent some things. They weren\u2019t forced situations\u2014they presented themselves. You have to do the work and be consistent for that to happen.<\/p>\n\n\n\n

Now we\u2019ve built a brand and a system. Now it\u2019s time to actively work on getting more celebrities to wear our brand. So you\u2019ll see more of that in the near future from us.\u00a0\u00a0\u00a0\u00a0 <\/p>\n\n\n\n

\u2014 Justis Pitt-Goodson<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Since BrownMill started in 2009, the partners have grown revenues to more than $300,000. In 2021, they transitioned from an e-commerce website and pop-up shops to a storefront on Halsey Street in downtown Newark that\u2019s now attracting corporate partnerships and celebrity athletes. BrownMill provides motivating fashion for men and women. The brand is merging street […]<\/p>\n","protected":false},"author":1,"featured_media":3143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"3","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"sidebar-widget","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"float","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"0","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"\n27-Year-Old Phenom Draws Big Bucks and Celebs to Halsey Street - Destination Newark<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devenrobinson.com\/destinationnewark2\/business\/27-year-old-phenom-draws-big-bucks-and-celebs-to-halsey-street\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"27-Year-Old Phenom Draws Big Bucks and Celebs to Halsey Street - Destination Newark\" \/>\n<meta property=\"og:description\" content=\"Since BrownMill started in 2009, the partners have grown revenues to more than $300,000. 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