{"id":518,"date":"2018-01-03T16:51:38","date_gmt":"2018-01-03T21:51:38","guid":{"rendered":"http:\/\/destinationnewark.net\/blog\/?p=518"},"modified":"2024-01-09T05:17:40","modified_gmt":"2024-01-09T05:17:40","slug":"dreamplay-media-takes-video-notch","status":"publish","type":"post","link":"http:\/\/devenrobinson.com\/destinationnewark2\/winter-2017-18\/dreamplay-media-takes-video-notch\/","title":{"rendered":"DreamPlay Media Takes Video Up a Notch"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/dreamplaymedia.com\/\">DreamPlay Media<\/a>\u00a0is growing from its roots in filmmaking into marketing for the digital age. A six-year old creative media company with offices in Newark and Los Angeles, DreamPlay creates video content that helps organizations and companies expand their digital reach. To date, the company has more than 150 projects under its belt, counting the Consulate General of Portugal, the Ironbound Business Improvement District, and the Greater Newark Enterprises Corporation among its clients.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The operation relies not just on creative storytelling but on advanced technology, as well. \u201cWe\u2019ve helped create a market and mindset for cinematic storytelling,\u201d says Igor Alves, who co-founded the company with his brother Yuri.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">All clients and partners see is an expert execution of their message, but DreamPlay makes the magic happen with everything they do behind the scenes. They shoot B-roll (background footage) on SLR cameras with at least 1080 pixel resolution, and upload their raw footage to Adobe Creative Cloud for postproduction\u2014to make cuts and edits, and optimize the video for various digital platforms.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cWe use Vimeo in conjunction with Facebook and Instagram for original content distribution,\u201d Alves explains. \u201cThe footage needs to meet different specs according to the network that it\u2019s on.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Everything from subtitles to cover images will vary based on platform specifications, and the team runs batteries of tests to make sure all their videos are optimized. The finished work is added to a continually evolving content library, where creative and technological progress is logged and tracked.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Alves hopes that sharing the stories they create online will draw a global audience. He wants to build a sustainable digital marketing model and form content distribution partnerships that go beyond DreamPlay. One project is already in the works.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cBy early spring, our DreamPlay.TV series will be fleshed out and the site will be complete,\u201d he says.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The DreamPlay team specializes in creating content that speaks to wide audiences and that works across all technological devices. The company\u2019s overall goal is to create quality content\u2014not just clickbait\u2014that has significance and longevity.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cWe want the storytelling to have meaning,\u201d Alves says. \u201cWe want it to be something that we and the partners can stand behind.\u201d\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DreamPlay Media\u00a0is growing from its roots in filmmaking into marketing for the digital age. A six-year old creative media company with offices in Newark and Los Angeles, DreamPlay creates video content that helps organizations and companies expand their digital reach. To date, the company has more than 150 projects under its belt, counting the Consulate [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"3","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"sidebar-widget","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"float","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"0","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored 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