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Deven Robinson
  • About
  • Portfolio
    • Web/Interactive
    • DESIGN/BRANDING
    • PROJECT MANAGEMENT
    • Digital Marketing
  • Contact
Deven Robinson
  • About
  • Portfolio
    • Web/Interactive
    • DESIGN/BRANDING
    • PROJECT MANAGEMENT
    • Digital Marketing
  • Contact

New York Transit Museum Redesign

HomeDesignNew York Transit Museum Redesign

New York Transit Museum Redesign

Project Overview

The New York Transit Museum—a beloved cultural institution chronicling the history of public transportation—needed a fresh, modern web presence that could better serve both local visitors and tourists. The redesign aimed to improve usability, increase engagement, and support dynamic content updates like events, exhibitions, and educational programs.

My Role

As the Web Production lead, I was responsible for bringing the new design vision to life on the web. I worked closely with the design and UX teams to implement a streamlined layout and integrate new interactive features while ensuring the site remained responsive, accessible, and easy to update.

Key Contributions
  • Implemented new site layout: Translated design mockups into a responsive, grid-based structure that improved navigation and user flow.
  • Integrated interactive event calendar: Worked with developers and content editors to set up a dynamic calendar system allowing users to browse and filter upcoming events, tours, and workshops.
  • Content migration & optimization: Helped reformat and migrate legacy content into the new CMS, ensuring consistency and readability across all pages.
  • Performance and accessibility: Collaborated with QA to optimize load times, test across devices, and ensure compliance with WCAG accessibility standards.
Results
  • Improved user engagement: Page views per session increased by 40% in the first three months after launch.
  • Higher event visibility: Calendar page became one of the top three visited pages site-wide.
  • Streamlined editing workflow: Museum staff could now easily update events and content without needing technical assistance.
Reflection

This project gave me the opportunity to bridge creative intent with functional execution. By focusing on clean implementation and smooth user experience, I helped deliver a platform that honors the museum’s mission and serves its vibrant community more effectively.

Date:

December 9, 2023

Category:

DesignProductionWebsite

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