Hello I’m Deven Robinson

Digital Production Leader specializing in CMS-driven web experiences, editorial platforms, and large-scale digital operations

I’m a digital production leader with 15+ years of experience building and managing web experiences across editorial, branded, and event-driven platforms. My work focuses on end-to-end digital production, WordPress/CMS systems, website redesigns, and audience engagement strategy.

I’ve led major digital initiatives including full website rebuilds, newsletter systems, and interactive editorial experiences. Recently, I’ve integrated AI/LLM tools into my workflow to streamline development, enhance production speed, and support modern digital strategy.

Featured Digital Production Work

A curated selection of digital production work spanning editorial franchises, branded campaigns, and interactive web experiences. These projects reflect my focus on end-to-end digital production, CMS-driven platforms, and translating content into engaging audience-facing experiences across web and marketing channels.

DIGITAL/INTERACTIVE »
DESIGN & BRANDING »
PROJECT MANAGEMENT »
DIGITAL MARKETING »
DESIGN & BRANDING »
WEB/INTERACTIVE »
PROJECT MANAGEMENT »
DIGITAL MARKETING »

Areas of Expertise

Digital Production

End-to-end digital production, from planning and UX through development, QA, launch, and ongoing optimization.

  • Digital Experience Production
  • Website Redesigns
  • Digital Campaigns
  • Landing Pages & Microsites
  • Interactive Experiences
  • QA & Launch Management
CMS & Web

Building, managing, and optimizing CMS-driven digital experiences and web platforms.

  • WordPress / CMS Operations
  • HTML5 / CSS3
  • Front-End Production
  • Content Publishing
  • UX / Information Architecture
  • Web & Platform Management
Project & Strategy

Leading cross-functional digital initiatives and translating business, editorial, and marketing objectives into digital experiences.

  • End-to-End Project Management
  • Digital Strategy & Roadmaps
  • Cross-Functional Leadership
  • Stakeholder & Vendor Management
  • Campaign Strategy
  • Audience Growth & Engagement
Analytics & AI

Using data, email performance, and emerging AI tools to improve production efficiency and digital performance.

  • Google Analytics
  • Newsletter Optimization
  • Audience Segmentation
  • Performance & Engagement Tracking
  • AI / LLM-Assisted Workflows
  • Prompt-Driven Development
DIGITAL/INTERACTIVE

Front-End Development • Content Management Systems (CMS) • E-Commerce • Mobile App Production • Performance Optimization • SEO

DESIGN/BRANDING

Visual Design • Brand Strategy • User Interface (UI) Design • User Experience (UX)  Design • Graphic Design

PROJECT MANAGEMENT
Problem Solving • Data analysis* • Digital Asset Management
DIGITAL MARKETING

E-Mail Marketing • Content Marketing • Customer Relationship Management  • Social Media Marketing

 

 

READ BIO »

TESTIMONIALS

“Such a pleasure working with Deven, he continues to provide outstanding work for L.a.SweetsNY. He is incredibly gifted, informative and reliable. His interpretation and creativity has succeeded our expectations. A true professional and very puntucal.”

Rick Holt
-Co-Founder, L.A. Sweets

“Deven did a phenomenal job designing and powering my site, Ain’t I Latina? At the time I approached Deven, I only had a few weeks until the launch event for my site. He was not only able to accommodate my tight deadline, but to assist me in narrowing down my ideas and picking a design that best fit my vision.”

Janel Martinez
- Founder, Ain’t I Latina?

PROFESSIONAL EXPERIENCE

Director Of Digital Production | 2021-Present
Digital Design & Production Manager | 2018-2021
Digital Producer | 2014-2018
Web Producer | 2012-2014

Web Designer | 2012

Web Production Designer | 2011-2012