SUMMARY/CHALLENGE
The American Black Film Festival (ABFF) is an annual event dedicated to recognizing black talent and showcasing quality film and television content by and about people of African descent. My employer Black Enterprise and Film Life Inc. formed ABFF Ventures, an equity partnership to produce the American Black Film Festival (ABFF) and other events and content focused on the entertainment and film industries.
In collaboration with Black Enterprise, ABFF wanted a solution in which attendees can engage with other attendees while at the same time stay up to date with the schedule, or any updates to the schedule during the event.
SOLUTION
As the Digital Production lead for the Digital Solutions team at Black Enterprise, we produced a ABFF native mobile application, in which attendees could download (Apple Store & Google Play).
ROLES
Mobile App Production
Marketing (Push Notifications)
Engagement (In-App Polls & Chat)