SYNOPSIS
The American Black Film Festival (ABFF) is an annual event dedicated to recognizing black talent and showcasing quality film and television content by and about people of African descent. My employer Black Enterprise and Film Life Inc. formed ABFF Ventures, an equity partnership to produce the American Black Film Festival (ABFF) and other events and content focused on the entertainment and film industries.
SUMMARY/CHALLENGE

The American Black Film Festival (ABFF) needed a native mobile app to enhance the festival experience and foster real-time engagement among attendees. With a diverse schedule of screenings, panels, and events, the goal was to create an all-in-one digital tool that would keep guests informed, involved, and connected throughout the festival. The app needed to be more than just informational — it had to feel interactive, intuitive, and reflective of the vibrant, community-driven spirit of ABFF.

SOLUTION

I developed/produced a native events app designed specifically for the ABFF audience, with a seamless user experience that combined key information with interactive features. The app provided a centralized hub for attendees to navigate the festival and engage on a deeper level. Core features included:

  • Attendee Registration: A smooth onboarding flow that allowed users to register for the festival and access personalized event content.
  • Live Polls & Quizzes: Built-in engagement tools that encouraged participation during panels, screenings, and festival activities.
  • Push Notifications: Timely alerts to notify attendees of session changes, time updates, and special announcements.
  • Speaker & Hotel Info: Easy-to-navigate sections featuring speaker bios, session details, and nearby accommodation options.
  • Sponsor Recognition: Strategically placed sponsor highlights throughout the app to ensure brand visibility and partnership value.

The result was a vibrant, functional, and interactive app that elevated the festival experience — improving communication, boosting audience interaction, and creating a more connected community for ABFF attendees.

 

ROLES

Mobile App Production

Marketing (Push Notifications)

Engagement (In-App Polls & Chat)