Project Summary
Black Enterprise is a leading American multimedia company dedicated to showcasing and supporting African American entrepreneurs, professionals, and business leaders. With decades of authority in the space, Black Enterprise delivers news, insights, and resources that empower Black excellence across industries — from small business and finance to tech, culture, and leadership.
The existing website, while content-rich, needed a comprehensive redesign to reflect the brand’s forward-thinking mission, improve usability across devices, and create a more dynamic and engaging experience for a diverse and growing digital audience.
Solution
I led the redesign of the Black Enterprise website with a focus on enhancing user experience, elevating visual storytelling, and better organizing the brand’s vast library of editorial content. The goal was to build a modern, responsive, and intuitive platform that aligned with the energy and innovation of the Black business community it serves.
Key improvements and features included:
- Streamlined content architecture, allowing users to easily browse by category — including entrepreneurship, wealth, tech, career, and lifestyle.
- Responsive design for seamless browsing across desktop, tablet, and mobile devices.
- Feature-rich homepage and article templates, highlighting top stories, video content, and editorial series.
- Improved site speed and performance, ensuring fast load times and smooth user interactions.
- Newsletter integration to grow the email subscriber base and increase audience retention.
- Flexible CMS tools for the editorial team to update, promote, and schedule content efficiently without developer support.
The redesigned Black Enterprise website now serves as a bold, engaging platform that amplifies the stories of Black professionals and entrepreneurs — reinforcing the brand’s legacy while positioning it for future growth in the digital space.
