SYNOPSIS
The Bustle Digital Group is home to 11 brands, reaching the largest millennial and Gen Z audience in the U.S. with trusted publications that empower, entertain, and engage millions of young readers through storytelling and commentary on lifestyle, entertainment, technology, gaming, parenting, and more.
SUMMARY
Bustle Digital Group created a online holiday shopping experience (which had multiple booth/sections) with a three-week-long Shop Holiday virtual bazaar. The goal of the campaign was to increase user engagement & sales for the 20+ participating fashion brands during the holiday season.
CHALLENGE
Bustle Digital Group had two challenges they wanted solved, for the three booth/sections for the shopping event. The first was to increase user engagement and brand awareness for the 20+ participating fashion brands (such as Samsung, Steve Madden, Carolina Herrera etc) in one of the booths.
The Second challenge was to increase both user engagement and sales for both GAP & Kohl’s, as both sponsors had they’re own exclusive booth.
SOLUTION
I was responsible for managing and developing a solution for three digital booths: one featuring over 20 participating sponsors, and two exclusive booths for GAP and Kohl’s. To drive engagement and brand visibility, I created over 20 daily giveaway forms — one for each participating fashion brand — allowing users to enter by submitting their information, with a new winner selected each day.
Additionally, I developed two custom “Shop Personality” quizzes for GAP and Kohl’s. These interactive experiences asked users a series of lifestyle and preference-based questions, ultimately guiding them to curated holiday gift recommendations from each brand’s eCommerce store, enhancing both user engagement and potential conversions.
ROLES
Engagement (Quizzes, Surveys, Sweepstakes)