SUMMARY/CHALLENGE

Bustle Digital Group created a online holiday shopping experience (which had multiple booth/sections) with a three-week-long Shop Holiday virtual bazaar. The goal of the campaign was to increase user engagement & sales for the 20+ participating fashion brands during the holiday season.

 

Bustle Digital Group had two challenges they wanted solved, for the three booth/sections for the shopping event. The first was to increase user engagement and brand awareness for the 20+ participating fashion brands (such as Samsung, Steve Madden, Carolina Herrera etc) in one of the booths.

 

Second challenge was to increase both user engagement and sales for both GAP & Kohl’s, as both sponsors had they’re own exclusive booth.

 

SOLUTION

I was tasked to manage and as well as come up with a solution for 3 booths (A booth for the 20+ participating sponsors, as well as an exclusive booths for both GAP & Kohl’s

The solution resulted in the creation of a 20+ Daily Giveaway forms for the participating fashion brands in which users filled out information in which a winner was drawn each day.

This resulted in the creation of two separate Shop personality quizzes which engaged users by asking them a series of questions. Depending on the answer of the questions this lead users to holiday products/gifts users could purchase from the respected brand eCommerce store

ROLES

Engagement (Quizzes, Surveys, Sweepstakes)