Ambi

While working at Essence.com, I led the design and development of the “Get Flawless” campaign for Ambi Skincare, a digital experience aimed at promoting skincare solutions for women of color. The campaign included a visually engaging microsite, a set of marketing banners, and a branded e-blast that collectively drove product awareness and consumer engagement.

The microsite featured a sweepstakes, a product showcase with purchase links for Ambi’s core offerings—Fade Cream, Even & Clear Foaming Cleanser, and Daily Moisturizer—as well as a survey to better understand users’ skincare needs. I was responsible for designing the full visual experience and developing all assets to ensure cross-platform functionality and a smooth user journey.

This project successfully blended commerce, content, and interactivity, helping Ambi connect with its target audience in a fresh, culturally relevant way while reinforcing Essence’s position as a trusted beauty authority for Black women.