The Black Men XCEL Summit, is an annual summit focused on celebrating and refining Black men with the tools to advance their professional development at every leadership level, from entry-level management to C-suite executive. As part of the committee I was tasked to collaborate with various departments (Events, Sales, Content) on coming up with additional event activities/activations to keep attendees engaged throughout the conference
SOLUTION
With brainstorming I presented the idea of an Corporate Yacht Networking Event, with the purpose of giving Attendees at the event a outlet to network, and unwind after a serious various sessions throughout the day. In which I worked very closely with Events & Marketing on the logistics and activation aboard the yacht.
RESULTS
The Yatch boat filled up with over 250+ Attendees The Corporate Yacht Networking Event was eventually sold and sponsored by Manulife/John Hancock