SUMMARY/CHALLENGE

BE Modern Man is a powerful digital initiative by Black Enterprise that honors and elevates the essence, image, and achievements of today’s modern African American man. The mission was to globally shift the prevailing narrative around men of color by spotlighting the excellence, leadership, and everyday impact of 100 remarkable individuals making waves across business, culture, and community.

The project unfolded over a 10-week campaign, featuring 100 in-depth digital profiles, categorized content, and exclusive video interviews. More than a celebration, the initiative served as a movement — offering inspiration, visibility, and a platform to project a positive and authentic representation of Black men to the world.

SOLUTION

I led the design and development of a robust digital hub that brought the BE Modern Man campaign to life in a bold, immersive, and accessible way. The site was built to both engage visitors and encourage deeper storytelling, while offering multiple entry points for interaction and community-building.

Key features included:

  • A dynamic content grid housing 100 feature articles, categorized for easy discovery and supported by rich imagery and editorial storytelling.
  • Integrated video interviews to bring each honoree’s story to life, adding depth and personality to the written features.
  • An interactive social wall, aggregating real-time social content to drive community engagement and amplify the campaign’s reach across platforms.
  • Newsletter subscription functionality, allowing users to stay connected and receive updates throughout the 10-week journey.
  • Mobile-responsive design ensuring accessibility across devices and encouraging engagement from a global audience.
  • Campaign-forward branding, aligning closely with the visual identity and editorial voice of Black Enterprise.
  • Creation and launch of dedicated social media platforms for the BE Modern Man program to extend campaign visibility, foster ongoing dialogue, and celebrate honorees across Instagram, Twitter, and Facebook.

The result was a highly engaging digital experience that honored Black excellence while reinforcing the powerful, everyday reality of the modern man — not just within the BE community, but for a global audience ready to embrace a more accurate, empowered narrative.