SYNOPSIS
Destination Newark highlights the City of Newark’s economic development, retail, tourism and social scene while empowering the residents, students, visitors and business community.
SUMMARY/CHALLENGE
Destination Newark is a digital publication dedicated to highlighting the City of Newark’s economic development, retail growth, cultural tourism, and thriving social scene. Its mission is to inform and empower a broad audience — including residents, students, visitors, and the business community — by showcasing the city’s progress and potential.
The existing website needed a refreshed look and structure to better reflect Newark’s energy, streamline content discovery, and increase community engagement. Key objectives included modernizing the user experience, creating a more intuitive content hierarchy, and providing clear pathways for different audience segments to find relevant information.
SOLUTION
I led the website redesign with a user-centered approach focused on accessibility, engagement, and storytelling. The updated platform now serves as a dynamic, content-rich hub that connects audiences with the people, places, and progress shaping Newark.
Key features and improvements include:
- Modern, responsive design that adapts seamlessly across devices while capturing the city’s bold, forward-moving identity.
- Streamlined navigation to help users explore news, events, retail developments, and city initiatives more intuitively.
- Audience-focused content pathways for residents, students, tourists, and business leaders to quickly find tailored resources and stories.
- Integrated newsletter signup to grow the publication’s subscriber base and keep users informed about the latest happenings in Newark.
- Easy-to-manage CMS empowering the editorial team to publish new content and updates without technical assistance.
ROLES
Web Design
Web Development
Project Management