Miracle Makeover

For the “Miracle Makeover with Malinda Williams” campaign—sponsored by Dr. Miracle and hosted on CocaFab.com—I designed a set of digital assets to promote a live Twitter chat centered on beauty, empowerment, and transformation. CocaFab, a lifestyle and entertainment platform targeting African American women, needed visuals that were stylish, culturally resonant, and optimized for both web and social channels.

My contributions included a custom social media meme that was promoted across CocaFab’s platforms to build buzz and drive participation, as well as web banners that were featured throughout the site to support the campaign. The design highlighted the celebrity host, Malinda Williams, and aligned with both Dr. Miracle’s branding and CocaFab’s editorial voice.

This campaign successfully merged influencer engagement with audience interaction, and the creative assets I produced played a key role in elevating the visual impact and driving strong visibility across CocaFab’s digital ecosystem.