Sam Clubs Open For Business Competition

Sam’s Club “Open for Business” Sweepstakes

Client: Sam’s Club | Brand: Black Enterprise | Role: Designer & Implementation Lead

While at Black Enterprise, I led the design and implementation of a high-impact digital sweepstakes campaign for Sam’s Club, part of their “Open for Business” competition supporting entrepreneurs and small business owners. The contest offered participants a chance to win a $1,500 Sam’s Club gift card, and was strategically designed to boost brand visibility and user engagement across digital channels.

The sweepstakes featured four entry points to maximize participation: visiting the Sam’s Club Facebook page, engaging with a sponsored post, signing up for a free one-month membership, and referring friends to the contest. I designed the campaign landing page and digital assets, ensuring a clean, user-friendly experience that aligned with both Sam’s Club and Black Enterprise branding.

This project successfully combined lead generation with social engagement, supporting Sam’s Club’s outreach to the entrepreneurial community and reinforcing Black Enterprise’s mission to empower Black business leaders through dynamic, actionable content and campaigns.